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Is Cloud Titan Growth Slowing Down?

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By: Mary Jander


The major public cloud suppliers — Alibaba (BABA), Alphabet (GOOGL), Amazon (AMZN), and Microsoft (MSFT) have closed the books on calendar year 2020. And it was a good one all around — double-digit cloud growth and solid revenues. But digging a bit deeper into the numbers turns up some surprises.

Throughout 2020, for instance, each of the top players saw cloud revenues dwindling quarterly off the exciting highs of January and flattening off by the end of the year, as shown in the chart below:

Source: Company reports and SEC filings.

Futuriom noted the drooping trend during third-quarter 2020 reports. At the time, it was generally attributed to an ongoing “holding pattern” among enterprise customers dating from the onset of the COVID-19 crisis. It looks like that pattern persists.

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